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 tech startup and industry disruption


Predicting post-pandemic tech startups and industry disruption

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This article is contributed by Hari Shetty, sector head and senior vice president of technology platforms & products at Wipro Limited. After a disruptive year, enterprises and startups are finding greater success together. Prior to 2020, the term "disruption" typically referred to startups and innovators that were doing things differently -- disrupting established industries like ecommerce, banking, and health services through a combination of new technologies and innovative business models. But the pandemic pushed companies over a technological tipping point. Now, even leaders who were reluctant to change with the times are embracing technology to keep pace.